online enterprise video

4 Predictions for Online Enterprise Video in 2016

As you may or may not already know, video is one of the most important, powerful datatype in an IT infrastructure with the most potential to communicate, to train, to democratize education and save money. Yes, the importance of video is on the rise. Here are 4 predictions for 2016 by Sean Brown, senior vice president of Sonic Foundry.

Facebook, for example, announced that it is generating 8 bilion video views a day, and Snapchat is close behind with 6 bilion. And YouTube says 500 hours of video are uploaded every minute, generating bilions of views per day. Let’s take a look at the future and give you 4 surprising predictions for online enterprise video in 2016.

1. Rise of corporate video

According to Wainhouse Research’s “2015 Enterprise Streaming Solution’s Market Sizing & 5-Year Forecast,” the enterprise streaming solutions market was on pace to grow 22 percent to $1 billion in 2015 and is projected to grow 19 percent in 2016.

The enterprise has used live video to stream communication to employees and customers, financial news to investors, and more. But corporations, government agencies and associations will increasingly use on-demand video to communicate in 2016 to make sure everyone, no matter where they are in the world, is speaking the same language.

2. Time Shifting

Sonic Foundry’s video analytics and research show there are as many people watching a video at midnight as there are watching at noon. It seems like there’s a trend towards people watching on-demand content around the clock based on their lifestyles.

3. Branding

From a customized URL and player to where and how it’s embedded and integrated with social media, video creators want video to be an overall part of their brand decisions more than ever. Video needs to be supportable in a Tweet, embeddable in Facebook, etc. People who were once satisfied with YouTube are moving towards a secure enterprise video platform in 2016 for this reason.

4. Crowd-sourced video

Schools, businesses and organizations will increasingly ask students, employees, event attendees, etc. to create video that will be part of the official record.

For example, Dell put video power into its employees’ hands using a desktop video creation and publishing platform called My Mediasite. Launching DellTV, a private, secure repository of the company’s video, they made every piece of video immediately searchable and archived, available in seconds around the world.

Yes, video is a trend that’s definitely not going away anytime soon. But don’t forget making sure your video equipment is well protected. Manage your expensive gear on the go with CHEQROOM: try it out for free!

Source: AV Network

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