Darkhorse is a brand experience agency based in Auckland, New Zealand. They do PR, digital marketing and event marketing for big brands like Veuve Clicquot, Heineken and Nespresso.
|No system in place|
|No tracking of items' condition|
|Storage of clients' assets|
|Everything was very vague|
|Precise info on condition|
|Clients have self-service access|
Before: No real system in place
Jennifer Whooley is in the events team and manages the logistics side of things for events, brand activations, and experiential marketing.
“We build a lot of props and event spaces ourselves, so we have a dedicated design and building team. All of the assets are held in a small warehouse, where we also do the upbuild. In addition to keeping our own assets, we store various promotional materials that belong to our clients.”
Before using CHEQROOM, the team at Darkhorse didn’t really have a system in place to track and manage their assets.
“So in terms of tracking assets, where they were, what condition they were in – which is quite a big one for us – and what we had planned for them… Everything was very vague.
Managing our assets had become quite difficult because there was no system in place.”