What is asset tracking?
Equipment asset tracking is the practice of monitoring your organization’s physical assets — where they are, who’s using them, and what condition they’re in — across their full lifecycle.
For teams managing shared, high-value equipment like cameras, AV gear, laptops, and production kits, a purpose-built online asset tracking system replaces spreadsheets and guesswork with real-time visibility and automated workflows. Modern asset tracking software solutions use barcode scanning, QR codes, and RFID technology to eliminate the “where is it?” question entirely — giving operations managers, IT teams, and equipment coordinators a single source of truth for every asset they own.