7 great software applications for your small business

Not too long ago you could run your small business using just pencil, paper and phone. But nowadays there are so many applications out there that it can be hard to see the forest for the trees.

That’s why we put together a list with our recommendations – so you can easily get the right software for your business!

We’ve divided our recommendations into different categories, so you can find an application for each. We also explain why we picked each recommendation.

Looking for other options? Websites like Capterra give you an overview of the applications that are available within each category.

Insightly logo

CRM: Insightly

Incredibly easy to set up and use – you can be up and running in minutes, without any need for IT support. A nice extra is that besides your customer relationship management Insightly can also handle your project management.

    Pricing: you can use Insightly for free, with limited users and features, or use the full application starting at $12/month per user.

FreshBooks logo

Accounting: FreshBooks

There is an overwhelming amount of accounting applications out there, many with similar features. While FreshBooks is one of the most user-friendly, what really sets it apart are its mobile apps for iOS and Android. These not only give you an overview of your accounting on the go, but let you manage it as well.

    Pricing: while you can try FreshBooks for free for 30 days, a full subscription starts at $9.95/month.

BambooHR logo

HR: BambooHR

A human resources app that was designed with small businesses in mind, it offers you all the features you need – without being bloated with stuff you wouldn’t use anyway. BambooHR is also focused on being as easy to use as possible. Plus it looks really nice!

    Pricing: a BambooHR subscription starts at $6/employee/month, with a 7 day free trial.

Are you looking for a solution focused on time tracking? Then take a look at our friends from FingerCheck. Their guest post on our blog explains the benefits of time tracking.

Trello logo

Project Management: Trello

Does your business need a project management solution that is more advanced than whiteboards and spreadsheets? Check out Trello. We use it ourselves and we love it! Their card-based system makes it really easy to keep an overview of who is doing what, without getting overwhelming. No training needed – anyone can start using it in minutes.

    Pricing: Trello is free for an unlimited amount of users, with an unlimited amount of projects. $3.75/user/month gives you access to extra features.

Internal communication: Slack

Sometimes talking to your co-workers can be as simple as looking over the top of your screen. But what if you want to communicate with more people, and not everyone is in the same place? That’s where Slack comes in. Its two biggest advantages for us are being able to easily search past conversations and how well it integrates with a gazillion other apps.

    Pricing: An unlimited amount of users can use Slack for free. By paying $6.67/user/month you get access to extra features.

MailChimp logo

External communication: MailChimp

Being able to easily talk with your colleagues is great. But what if you want to talk to your customers? MailChimp makes it easy to create & send great-looking email campaigns. With automated messaging the right person gets the right message at the right time – without you having to push a button each time.

    Pricing: You can send up to 12,000 emails to 2,000 subscribers for free. Paying plans start at $10/month, based on your amount of subscribers and mails sent.


Equipment Management: Cheqroom

We might be (slightly) biased, but we truly believe that Cheqroom is the best solution out there for small businesses to track and manage their equipment. With our small business inventory app you can keep tabs on all of your company’s assets, from behind your desk or on the go.

Discover five reasons why your business can benefit from equipment management.

    Pricing: We offer a free 15 day trial, with access to the full application. Our full subscriptions start at $69/month, based on your amount of users and items.

We hope this overview of great free and paying software and applications for small businesses was useful for you! Did we miss any? Let us know!

If it’s AV specific tools you’re looking for, have a look at this post: Business tools every AV production company should be using!