How the Club Tackled Equipment Chaos and Gained Full Inventory Control
Atlanta United FC, one of Major League Soccer's premier clubs, faced a common but critical problem: complete equipment disorganization. With valuable cameras, lenses, and gear constantly moving, they lost track of their assets, leading to missed opportunities and internal friction. By implementing Cheqroom, the team quickly established control, clarity, and discipline across their media operations.
Highlights
- 100% Visibility: Gained an immediate, clear overview of their entire equipment inventory.
- Eliminated Chaos: Replaced messy group chats and guesswork with an organized, centralized system.
- Conflict-Free Reservations: Resolved the problem of multiple people wanting the same gear by implementing a clear reservation feature.
- Rapid Adoption: Found the software "great," with easy-to-teach features like scanning and checkout.
- Future-Proofing: Established a disciplined process to support growing project load and team needs.
⛰️ The Challenge: A Critical Lack of Organization
Before Cheqroom, the Atlanta United FC media team operated without a structured system.
"We had no organization. We didn't know where our equipment was. So people would just take lenses and we had a text group chat. It would just be like a mess and we couldn't really figure out where anything was."
This lack of control led to:
- Lost time searching for critical lenses and cameras.
- Internal frustration and conflict over shared resources.
- An incomplete understanding of their total asset value.
✅ The Result: Inventory Clarity and Team Discipline
In just three weeks of implementation, Cheqroom delivered immediate results, establishing a foundation of control that the team desperately needed.
"We're more organized obviously, now, and we have an idea of our inventory and how much equipment we have. As I was adding it, I didn't quite realize how much equipment we had."
The system was immediately put to the test:
- On their second day of full use, the team executed three evening shoots. The reservation feature instantly showed its value, preventing conflicts over high-demand items like specific cameras and lenses.
- The system established discipline, ensuring the team stays on track with proper checkouts and reservations.
"We love the scanning function. It's amazing and it's so quick because we used the little spot labels on most of our gear."
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