Independence FC x Cheqroom: Front-of-Jersey Partnership
Cheqroom joins Independence FC as their new front-of-jersey sponsor in a partnership that highlights the critical role of equipment management in sports success.
Jersey City, NJ — Independence Football Club and Cheqroom are proud to announce a new sports marketing partnership, with Cheqroom becoming the Club’s official front-of-jersey partner. The Cheqroom logo will appear prominently on the front of the team’s official game jerseys starting this season — marking a significant milestone in the Club’s branding and sponsorship journey.
“Independence Football Club, along with Premier National Sports, is proud to be a Cheqroom partner,” said Matthew Jolles, Founder and CEO of Premier National Sports. “We can’t believe we survived running our soccer and lacrosse clubs or our tournament events and all the equipment associated with our company before Cheqroom. When it comes to our kits, our ballbags, our medicine kits, and knowing where every single player’s bags are when we are traveling — all of it is super important. Being able to have an asset company like Cheqroom as a partner with us is really crucial.”
“This relationship is more than just a logo on a jersey — it’s a testament to our shared values around excellence, organization, and performance,” said Jim Hite, CEO of Cheqroom. “With Premier National Sports, we’re teaming up to support the infrastructure that makes champions possible.”
“We can’t believe we survived running our soccer and lacrosse clubs or our tournament events and all the equipment associated with our company before Cheqroom."
A Front-of-Jersey Partnership Built for Performance
This front-of-jersey partnership is more than a branding opportunity — it highlights the operational importance of equipment visibility and accountability in sports. Equipment management plays a critical role in sports operations, both on and off the field. From training sessions to match days, having the right gear at the right time is essential for peak performance.
Cheqroom’s role in this sports marketing partnership is to streamline the way gear is managed, reserved, and maintained. The company offers a powerful equipment management software platform that helps sports teams eliminate scheduling chaos and bring structure to gear logistics. Real-time availability, automated reservation workflows, and mobile check-in/check-out capabilities help ensure equipment is always in the right hands when it matters most.
The Cheqroom platform supports equipment tracking across multiple teams, sports locations, and events. Used by a wide variety of industries — including sports organizations, production teams, universities, broadcasters, and government agencies — Cheqroom provides advanced features like smart asset tags, maintenance reminders, and user-based permissions to simplify team coordination and asset oversight.
This sports marketing partnership reflects the shared commitment of Cheqroom and Independence Football Club to performance, operational excellence, and innovation across every touchpoint — from the locker room to the playing field.
About Cheqroom
Cheqroom is a leading asset management platform that enables organizations to maximize how they track, share, manage, optimize, and maintain their high-value assets. Our purpose-built solution streamlines sharing and management of mission-critical equipment across teams and locations. We serve thousands of organizations — from media, entertainment, production, and broadcast to universities, government agencies and Fortune 100 companies — helping them manage over $5 billion in equipment. Cheqroom transforms asset management from reactive to proactive through seamless collaboration, enhanced visibility, and automated processes. We help organizations save time, minimize equipment loss, extend equipment life, and reduce project delays to help keep their work in motion. For more information, visit www.cheqroom.com.
About Premier National Sports
Premier National Sports is a multi-faceted corporation helmed by former college athletes, pro sports front office personnel and media professionals and is a dynamic leader in youth sports, dedicated to fostering excellence, building community, and empowering athletes to reach their full potential. Specializing in elite soccer and lacrosse programs, Premier National Sports provides unparalleled coaching, state-of-the-art facilities, and access to competitive opportunities at regional and national levels. Through innovative events like the Premier National Sports Champions League and Championship Cup, Premier National Sports creates platforms for talent to shine, uniting teams and communities in the spirit of competition and sportsmanship. For more information, visit www.premiernationalsports.com.
Media Contacts
Cheqroom
Abby Sharp, Brand Strategy Lead
Independence Football Club
Mike Genovese, Director of Marketing & Communications
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