NAB Show 2025’s Products of the Year

Hold onto your broadcast gear, folks! NAB Show 2025 just blew our minds with an incredible lineup of game-changing tech.

Known for showcasing the most groundbreaking advancements in media, entertainment, and technology, this year’s event was filled with revolutionary solutions that are shaping the industry. From breathtaking cameras to next-level lighting technology, this list features six products that stood out as the stars of this year’s show for us. Whether you’re a filmmaker, content creator, or media tech enthusiast, these innovations are set to shape the industry for years to come.

Buckle up - let's dive into the coolest tech of 2025! 🚀

First: What Are the NAB Show Product of the Year Awards?

At the heart of the NAB show are the prestigious Product of the Year Awards, celebrating technology that drives progress and growth. Think of it as the Oscars for broadcasting tech, shining a spotlight on industry leaders innovating workflows and audience experiences. Among hundreds of entries, the winners represent the future of storytelling and technology integration.

Here are our top six favorite Products of the Year for 2025:

1. Blackmagic Design Pyxis 12K Camera

Why It Stands Out:

Blackmagic Design has upped the ante with the Pyxis 12K, an innovative fusion of the compact Pyxis 6K body and the high-resolution 12K sensor found in the URSA Cinema Camera. The result? A lightweight powerhouse that delivers unparalleled image quality for cinematic projects.

Key features include the ability to shoot at 12K resolution, boasting stunning detail, dynamic range, and color fidelity. Whether you're a documentary filmmaker or an indie creator, this portable, customizable marvel enables you to create visuals at cinematic quality without the bulk of a massive setup.

2. Aputure The STORM XT52

Why It Stands Out:

Lighting has never shone brighter than with Aputure’s STORM XT52. Seriously, it’s never been brighter. ☀️ Boasting a staggering 5200W of power and a 30% increase in efficiency over traditional lights, the XT52 is a lighting gaffer’s dream.

One of its standout features is the Parallel Beam Adapter, enabling a 5-degree beam angle for precise lighting effects. Perfect for generating directional light or recreating visual phenomena like window rays, this will be used in big-budget productions like Star Wars. If you’ve got an artistic vision, this light helps bring it into focus.

3. Aputure The STORM 1200X

Why It Stands Out:

Aputure knocks it out of the park twice with the STORM 1200X. Unlike traditional LED white lights, which often fall short when replicating natural light, the STORM 1200X utilizes five LED spectrums to deliver color accuracy that mirrors real sunlight and tungsten light. 💡

For cinematographers working with natural light, this can make or break a shot. With virtually no visible color deviation, this tool eliminates the need for tungsten lights on bigger sets, delivering not just convenience but perfection.

4. Tilta Nucleus-M Wireless Lens Control System

Why It Stands Out:

The Tilta Nucleus-M’s revamped design makes wireless lens control more accessible, versatile, and user-friendly than ever. By listening to industry feedback, Tilta introduces features like customizable lens mapping, improved tension controls, and swappable wheels to tailor the system to individual workflows.

The standout feature lies in its increased screen readability, allowing users to interact more effectively with intricate workflows. For smaller crews focusing on a cinematic touch, the Nucleus-M simplifies control, saves time, and guarantees precision.

5. Tilta Hydra Electronic Suction CUP

Why It Stands Out:

Mounting equipment just got smarter. The Tilta Hydra Electronic Suction CUP eliminates the guesswork and risks involved with traditional mounts. Equipped with electronic suction, the Hydra automatically adjusts pressure to maintain a secure grip, even on less-than-ideal surfaces like concrete.

But that’s not all. The motors within the suction cup dampen rough movements, ensuring smooth, stable shots—even on bumpy roads. Whether mounted to a car's hood or capturing complex motion, this tool brings unparalleled stability to the industry. 🚗

6. Blackmagic URSA Cine Immersive Camera

Why It Stands Out:

Deliver immersive experiences like never before with Blackmagic’s URSA Cine Immersive Camera. This cutting-edge system combines a dual-lens 8K per-eye sensor, enabling filmmakers to shoot exceptional content formatted for headsets like Apple’s Vision Pro.

From spherical panoramic views to 180-degree immersive displays, the URSA Cine opens new creative doors. Imagine a horror film where the viewer can choose to turn toward (or away) from the source of a mysterious sound. Or watching a play at the center of the action. It’s storytelling in a whole new dimension.

Creative Tools Just Got a Major Upgrade

NAB Show 2025 was a showcase of what’s next for media and entertainment. These groundbreaking technologies are no longer tools of the future; they’re game-changers available now for creators ready to push boundaries.

From redefining visuals with 12K clarity to perfecting lighting techniques and integrating immersive storytelling formats, these solutions empower the next generation of creators. They don't merely raise the bar, they redefine it, capturing the world in ways previously unimaginable.