How ITCH Media Eliminates Downtime with Smarter Kit Management
Itch Media is an award-winning content agency that creates film, animation, audio, and photography campaigns. Its head office is in the center of London.
The Challenge:
As ITCH Media grew its team of filmmakers, its manual approach to equipment management quickly became unsustainable. The team needed a more effective system—one that could provide 24/7 access to gear while offering full visibility into where equipment was, who was using it, and whether anything had been damaged.
Relying on Google Drive and manually maintained kit lists to manage a high volume of professional equipment across multiple shoots created significant challenges. The lack of a centralized system meant limited accountability and almost no real-time visibility. As a result, damaged gear often went unnoticed, and inventory accuracy suffered.
We didn’t realize how much was broken in here after years and years of use... we used to just put it into Google Drive and write a kit list, not knowing what we had.
The Solution:
A 24/7 Digital Equipment Hub
ITCH implemented Cheqroom to replace spreadsheets with a proactive, mobile-friendly equipment management system. The new approach was built around three core capabilities:
Real-Time Status Updates
With the Cheqroom app, filmmakers can instantly flag equipment as “Broken” the moment an issue arises—adding photos and notes so the repair team has full context from the start.
Centralized Reservations
A live booking calendar acts as a single source of truth, giving the entire team clear visibility and eliminating the risk of double-booking critical gear.
Slack Integration
By connecting Cheqroom to Slack, ITCH embedded equipment updates directly into their existing workflow. Reservations, check-outs, and damage reports are shared instantly—ensuring issues are seen and acted on without delay.
Cheqroom has been a lifesaver, because now we have an overview of what is broken and what needs repair.
The Impact:
100% Accountability, Zero Downtime
Since implementing Cheqroom, ITCH has transformed its equipment operations into a streamlined, reliable system. At the same time, they’ve eliminated the manual admin burden of tracking gear—freeing up valuable time each day and allowing the team to stay focused on creative work.
Zero Double Bookings
Scheduling conflicts have been completely eliminated, ensuring every filmmaker has access to the right gear exactly when they need it.
Maximized Gear Uptime
Real-time logging of every issue means ITCH knows instantly what’s damaged, what needs repair, and what’s shoot-ready—eliminating downtime and maximizing fleet availability.
It’s just made our life a bit more easy and more productive. We don’t have to spend so much time checking or cross-referencing each other's kit lists.
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