QVC Group's Asset Tracking Overhaul: From Whiteboard to Accountability.
QVC Group is a global Fortune 500 leader in live shopping, redefining the retail experience through 24/7 video-driven commerce across TV, streaming, and social platforms. Reaching over 200 million homes worldwide, their continuous multi-platform storytelling relies on flawless production operations and instantly accessible equipment.
At a Glance:
- The Problem: QVC Group's production team relied on a manual dry-erase sign-out board to track equipment. Once a name was erased, all historical accountability vanished with it.
- The Solution: After implementing Cheqroom, 30+ creators gained secure, self-service access to equipment via barcode scanning and an intuitive mobile app, backing every asset with a complete digital ledger.
- The Time Saved: The Videographer Supervisor reclaimed up to 2 hours per day previously spent tracking down equipment and manually sending emails.
- The Creative Impact: Equipment adoption expanded significantly; content creators discovered and began confidently using advanced production gear they didn't realize was available to them.
The Challenge:
Gear Everywhere. Accountability Nowhere.
Production equipment is the lifeline of QVC Group's daily operations. In a round-the-clock broadcast environment, a single missing component or uncharged battery risks live airtime, undermines viewer engagement, and threatens immediate retail revenue.
QVC Group's video production gear was scattered everywhere and there was no reliable record of who had what. Equipment regularly disappeared, came back damaged without notice, or sat forgotten on someone's desk or in a backpack. When something was borrowed, the team relied on a dry-erase sign-out board; the moment a name was erased, the record went with it.
With a creative team ranging from seasoned videographers to less technical content creators, QVC Group needed an asset management system that could keep pace with a fast-moving production environment while maintaining strict team accountability.
Gear was everywhere. All over the building. Stuff was missing and broken. We didn't know who had what.
The Solution:
Centralized Control & Digital Accountability
QVC Group partnered with Cheqroom to bring order to equipment management. Instead of signing gear out on a whiteboard, users now scan equipment in and out using barcodes and a mobile app. Every asset, ranging from mobile phone rigs all the way up to high-end Arri 35 camera packages, now carries a complete digital history, including who checked it out, when it was returned, maintenance status, and any reported issues.
I can go back and see who had it last. If there's an issue, I know immediately. That's incredibly time-saving.
Additionally, equipment cases were tagged with reference photos and internal inventory lists. This makes it easy for any team member, regardless of how often they handle the equipment, to scan a case, verify it's complete, and check it out confidently. When gear returns, the same check-in scan confirms nothing has gone missing and everything is in working order.
Cheqroom has certainly changed our workflow. Everything is now in one place, everything is organized. My anxiety is lower, and my staff always has everything they need.
The Impact:
Faster Workflows. Better Accountability. More Confident Creators.
Cheqroom has transformed the way QVC Group manages production equipment. By replacing pen and paper with digital accountability, creators now experience friction-free, self-service access to gear, while admins stay in control. Time is saved at every stage—cutting administrative tasks exponentially and ensuring creators never waste precious shoot time troubleshooting on-site because everything is charged and ready.
...everything's charged, and so when they leave the room, they're not fighting with it for an hour when they get to their location.
~40 Admin Hours Saved Monthly
Before Cheqroom, the Videographer Supervisor spent one to two hours every day chasing down gear by sending emails and waiting for responses. Today, assets are located instantly, dramatically reducing manual follow-up and keeping productions moving.
30 Users, 1 Centralized Location
Equipment is stored in one centralized location, fully charged and ready for deployment. Because potential equipment issues are identified immediately upon check-in—rather than being discovered mid-shoot—the team can repair and return gear to circulation much faster.
Decreased Field Downtime
Because every kit is verified, fully charged, and accounted for before it leaves the building, crew members can now leave the equipment room with total peace of mind, knowing they won’t waste an hour fighting with incomplete or malfunctioning gear on location.
Empowered Creators
Creators now feel confident checking out equipment they may not have used before. Visual kit references and an intuitive scanning process make high-end gear easy to identify and access, encouraging users to explore and utilize resources they previously didn't know were available.
[The team] feels empowered that they can use gear that they never knew that we had. So I see these new ways that they're building..and they love it. I get comments all the time on how well this is working.
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